From Burnt Out to Booked Out
The Proven Incubator to Scale Your Studio/Bootcamp Without Losing Your Life
Trusted by 100+ gym, studio & bootcamp owners to grow beyond £15k/month, with full coaching, support, systems, and automation
From Burnt Out to Booked Out
The Proven System to Scale Your Studio Without Losing Your Life
Trusted by 1,000+ gym, studio & bootcamp owners to grow beyond £15k/month, with full support, systems, and automation
Why I Built This... From Burnout to Balance
👋 Hey, David here
Back in 2014, Holly and I were dragging ourselves out of bed at 5:30 AM, working 70–90 hour weeks, barely paying ourselves, and wondering if it was all worth it.
I was running bootcamps in the rain, giving away free sessions, and just trying to survive. Despite all the effort, we were stuck. Tired. Struggling.
Fast forward to now: we've built and sold our fitness business, scaled multiple companies, and travelled to places like Florida, Qatar and Thailand, while our systems continued to generate revenue back home.
That freedom came from structure. Systems. Strategy.
And that's exactly what we built the FitPro Incubator to give you.
👋 Hey, David here
Back in 2014, Holly and I were dragging ourselves out of bed at 5:30 AM, working 70–90 hour weeks, barely paying ourselves, and wondering if it was all worth it.
I was running bootcamps in the rain, giving away free sessions, and just trying to survive. Despite all the effort, we were stuck. Tired. Struggling.
Fast forward to now: we've built and sold our fitness business, scaled multiple companies, and travelled to places like Florida, Qatar and Thailand, while our systems continued to generate revenue back home.
That freedom came from structure. Systems. Strategy.
And that's exactly what we built the FitPro Incubator to give you.
Is The FitPro Incubator Right For You?
Here's Who Thrives With Us 👇
This is for you if you:
Run a gym, studio or bootcamp
Make £4k–£10k/month but feel stuck
Want structure, automation, and support
Are working too many hours for too little return
Want to hit £15k/month without burning out
Are coachable and willing to take action
This is NOT for you if you:
Expect results without putting in effort
Don't want structure, systems or accountability
Aren't open to change, coaching or feedback
Just want theory, not actual execution
Can't commit 3 months to focused growth
Your 12-Week Plan to £15k/Month
Each phase builds momentum with real tasks, tools and results:
Weeks 1–3
🔥 Build The Foundation
Craft a profitable business model & pricing strategy. Set up your full lead generation eco-system. Automate follow-up and start converting leads.
👉 You'll leave this phase with a fully functional lead gen machine.
Weeks 4–6
🔥 Client Experience & Retention
Master non-pushy sales techniques. Create a pro-level onboarding system. Design a powerful 6-week client journey.
👉 You'll increase retention and client value fast.
Weeks 7–9
🔥 Optimise & Expand
Map internal processes for retention & delivery. Build your marketing & retention plan with KPIs. Create consistent organic lead gen systems.
👉 The business starts working behind the scenes.
Weeks 10–12
🔥 Scale & Monetise
Learn to run profitable Facebook & Instagram ads. Use LeadDec + Dorothy to automate follow-up & sales. Add long-term offers & raise prices with confidence.
👉 By week 12, you're ready to scale, sustainably and profitably.
What You Get Inside the Incubator
This is not just a course. It's your full business growth engine:
£147/month
LeadDec CRM & Marketing Suite
Complete lead generation and management system
👉 What it does: Automates all your lead tracking, follow-up, and sales messaging in one place
💪 How it helps you: No more losing leads or spending hours replying to DMs. LeadDec helps you book more consults, convert more trials, and stay on top of every opportunity.
Included
£97/month
Dorothy AI Sales Bot
24/7 automated sales and follow-up system
👉 What it does: Follows up with every lead, answers objections, and books calls while you sleep
💪 How it helps you: Stops leads going cold. Dorothy nurtures and sells for you, reducing your admin, boosting conversions, and saving hours each week.
Included
£750
Pre-Built Eco-System Snapshot
Complete business system setup
👉 What it does: Ready-to-go automations, lead journeys, forms, reminders and follow-up already built inside your account
💪 How it helps you: No tech headaches or wasted time building from scratch. You’re up and running from Day 1 with a proven system designed to scale a studio.
Included
£2,000
Done-for-You Lead & Retention System
Complete automated marketing system
👉 What it does: Ready-to-use campaigns for generating new leads AND reactivating past ones
💪 How it helps you: It’s plug-and-play marketing, just switch on campaigns and watch the leads come in. Includes text, email, and WhatsApp flows to bring back ex-members too.
Included
Included
Group Coaching (5x weekly)
Live group coaching and Q&A sessions
👉 What it does: Daily access to David & Ash via structured Zoom calls covering growth, ads, offers, mindset & systems
💪 How it helps you: You’re never stuck. You’ll get support, accountability, and ideas from coaches who’ve scaled and sold fitness businesses, plus advice from other studio owners on the same journey.
Included
Included
Community, Templates, Scripts & More
All marketing materials and ongoing support
👉 What it does: Access to swipe files, Canva templates, landing pages, funnels, sales scripts, onboarding checklists, pricing calculators and more
💪 How it helps you: You don’t have to create anything from scratch. Just grab, customise and launch, saving time while keeping your brand sharp and your business consistent.
Included
Included
Intensive Meet-Ups & Action Days
In-person strategy days focused on massive growth
👉 What it does: Twice a year, you’ll join other Incubator members for full-day, face-to-face sessions with David and the team
💪 How it helps you: Step away from the day-to-day, get out of your comfort zone, and make real-time breakthroughs in your business. You’ll leave with big decisions made, a fresh mindset, and momentum to level up fast.
Included
Included
1-1 Monthly Strategy Calls
Personal strategy and accountability sessions
👉 What it does: A monthly Zoom call with David to check your numbers, fix bottlenecks, and refocus your plan
💪 How it helps you: Direct mentorship and personal guidance to keep you moving forward fast, especially when you hit a wall or need to make a big decision.
Included
Total Value: Over £4,500+
Your Price: £395/month
(Minimum 3-month commitment)
Real FitPros. Real Results.
Ready to Hit £15k/Month Without Burning Out?
You don't need to keep guessing, struggling or doing it alone.
This is everything you need... full support, all tools, total focus!
What You Pay
£395
per month
3-month minimum commitment (total £1,185)
Then continue month-to-month if you wish
No contracts. No hidden fees. No fluff.
Your Next Step:
or
Frequently Asked Questions
Do I need to use LeadDec or Dorothy?
Nope, you can customise everything to your style. Many use them because they save time and boost conversions.
What if I fall behind?
Between coaching, community, and 1-1s, we've got your back. You're never alone.
Can I cancel after 3 months?
Yes. It's a rolling month-to-month membership after the initial 12 weeks.
Is this right for beginners?
You'll get the most if you already have a few clients. If you're brand new, reach out and we'll guide you.
How quickly will I see results?
Most clients see improvements in lead generation within the first 2-3 weeks. Revenue increases typically happen by weeks 6-8 as the full system comes together.
What if my market is too competitive?
Competition usually means there's demand. We'll help you differentiate, find your unique angle, and target the right audience. Some of our best success stories come from 'competitive' markets.
This is Your Moment to Build the Business You Deserve
Stop working long hours for small wins. Stop skipping holidays.
Stop feeling like it's all on you.
It's time to scale with systems, support and simplicity.
You've seen what's possible. Now it's your turn.
Transform your fitness business from struggle to £15k/month success
Ready to transform your fitness business? Book A 20 Minute Game Plan & Walkthrough Call →